/ Art Forum
A brief description of the current art market in Europe,
with a specific focus on France
The current European art world is primarily organized according to the post-World War II model established by the United States, and this model has spread globally. It prioritizes the economic aspect and operates according to market logic. In 1973, the successful auction of the contemporary art collection of Robert and Ethel Scull marked the first clear realization of the market value of contemporary art, further establishing the strategy of commercializing art in the United States. Today, contemporary art pieces are seen as having investment and trading value, seemingly taken for granted, but in reality, it represents a relatively recent evolution.
The major players in the European art scene have had to adapt to the changing dynamics of the art world. London, in the United Kingdom, has embraced the triangular relationship between "curators," the "private market," and the "governmental/national" aspects of the American art industry. Due to its colonial history and a socially integrated structure that fosters racial diversity, London has become a focal point for artists from non-Western countries. In 2022, the United Kingdom's auction market share ranked third globally, following only the United States and China.
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Berlin, Germany has taken a distinct path, establishing itself as the top-tier platform for artists developing within the framework of biennials.
During the era of Nazi dictatorship, modernist art in Germany, including works by many internationally renowned artists, was removed from state-owned museums. It was banned in Nazi Germany, with initiatives involving book burnings, the dismissal of artists and musicians, and the replacement of museum directors with party members. After the war, the first Kassel Documenta exhibition was inaugurated in 1955, with intellectuals initiating it as a response to revitalize art and culture after the Nazi persecution. Various forms of art creation related to social issues and cultural research themes emerged in Germany from the mid-20th century to the present. Artistic creation not only accompanies social change but also serves as a medium and driving force for reflection and advocacy.
In the artistic ecosystem of Paris, France, there has been a noticeable surge in potential over the past five years, concurrently opening up to both the art market and biennials, demonstrating the possibilities of collaboration between public and private initiatives.
1. Backing from Fashion Brands
The fashion industry, serving as a leading sector and tourist attraction in Paris, has gradually intertwined with aspects of life, aesthetics, culture, and contemporary art.
2. Public-Private Collaboration
Private foundations and governmental entities may achieve strategic partnerships to jointly promote artists. For example, in 2022, Charles Ray held dual exhibitions at both the Centre Pompidou and the Bourse de Commerce – Pinault Collection.
3. Art Awards Establishment
Taking the Marcel Duchamp Prize as an example, each edition features four nominated artists who not only receive a prize of 35,000 euros but also get the opportunity to hold a three-month special exhibition at the Centre Georges-Pompidou and gain exposure to international exhibition opportunities.